Live Customer Reference Call: DataCamp

Overview

Join Fivetran for a 30-minute live customer reference call and hear how DataCamp uses a modern data stack to continually improve its marketing efforts. Be sure to stick around until the end for a live Q&A.

DataCamp’s analytics team, based in Belgium, uses data centralized by Fivetran to determine B2C customer lifetime value (LTV). The team discovered that customers who subscribe first with an annual plan have a higher LTV than customers who subscribe first with a monthly plan. They also used the data to create a more accurate ideal customer profile (ICP), which allows them to understand which prospects would benefit the most from DataCamp. Finally, they used the Fivetran Facebook Ads connector to optimize their paid ads budget.

Details