The Game for Media Buying Agencies is Increasingly About Data Integration

Overview

Any brand, agency, or direct to consumer e-commerce company suffers from the same challenges. First, marketing data is splintered across platforms, and stitching it all together again is a complicated jigsaw puzzle. Second, agencies are under tremendous pressure to differentiate themselves from similar looking media buyers. Finally, whatever software companies build needs to be future-proofed.

In this webinar, join Latticework Insights’ Tim Shea to learn how Fivetran can help your brand clients improve targeted customer acquisition, quantify ROI, examine their customer’s lifetime journeys, and predict business outcomes — all in a marketing analytics environment that sets up in minutes and just works. This is all achieved with “Powered by Fivetran,” a white label solution for Fivetran’s automated data pipelines.

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