How Ritual's Ecommerce Data Stack Powers Their Customer Retention Program

Overview

Brett Trani, Director of Data and Analytics, is one half of Ritual’s two-person data team. Still, he was able to achieve what far larger data teams have struggled with for years -- how to build data models that improve customer acquisition and shape long-term customer retention strategies. The result? Better collaboration across growth & lifecycle teams, and higher customer lifetime value. 

During this talk you’ll meet your favorite characters in the modern data stack story:

• Fivetran for automated extraction of data with connectors that keep up with change in source API and schemas as well as loading of data with expertly prebuilt schemas

• Snowflake for a no-maintenance cloud data platform that any analyst can manage

• dbt for SQL-based data transformation, modeling, and testing

Details