WEBINAR

How Ritual's Ecommerce Data Stack Powers Their Customer Retention Program

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Overview

Brett Trani, Director of Data and Analytics, is one half of Ritual’s two-person data team. Still, he was able to achieve what far larger data teams have struggled with for years -- how to build data models that improve customer acquisition and shape long-term customer retention strategies. The result? Better collaboration across growth & lifecycle teams, and higher customer lifetime value. 

During this talk you’ll meet your favorite characters in the modern data stack story:

  • Fivetran for automated extraction of data with connectors that keep up with change in source API and schemas as well as loading of data with expertly prebuilt schemas

  • Snowflake for a no-maintenance cloud data platform that any analyst can manage

  • dbt for SQL-based data transformation, modeling, and testing

Details

How Ritual's Ecommerce Data Stack Powers Their Customer Retention Program

Thursday, May 28, 2020

10:00 AM PDT - 60 minutes

Presenters

speaker 1

Brett Trani

Director of Data & Analytics

Ritual

speaker 2

Vishnu Vijayakumar

Sales Engineer

Snowflake

speaker 3

Claire Carroll

dbt Community Manager

Fishtown Analytics

speaker 4

Kristin Bagnall

Senior Data Analyst

Fivetran

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