Become Data-Driven: Empower Sales Activities to Grow Revenue

Overview

The purpose of this event is to show the real-world impact of using the Modern Data Stack to empower sales activities and to grow revenue in uncertain times.

By using Fivetran, Snowflake, Structure.rest, and Looker, Hashmap shows how they leverage their Hubspot CRM data to build powerful analytics for informing their sales strategy and allocating resources to marketing efforts.

Key Takeaways:

• How to create a data-driven sales organization with off the shelf data tools in the Modern Data Stack
• How to identify drivers of new sales and how to push resources towards these efforts
• How to identify drains on sales activities and how to pull resources away from these efforts
• What drives your sales outcomes

Details