Accelerating Marketing Analytics Time-To-Value by 99.5% at PlusUp With the Google Cloud Ecosystem

Overview

The main benefit of a cloud-based modern data stack such as Google Cloud, is the ability to have an analytics framework ready in minutes. Yet, data needs to be plugged into the system and flow steadily and accurately to power up analytics insights.

In this webinar, PlusUp will share their experience leveraging Fivetran for data ingestion, Cloud Dataprep by Trifacta for data preparation and BigQuery associated with Data Studio for automating their entire marketing analytics solution on the Google Cloud.

Prior to modernizing their data stack, PlusUp analysts were spending a majority of their time fixing data pipelines and manually cleaning client data, stealing precious time from the value-added work in defining and executing the customer’s social-media’s strategy.

In this webinar you will learn:

• What self-service solutions like Fivetran, Trifacta, BigQuery, and Data Studio on Google Cloud ecosystem can do to automate data pipelines and analytics initiative
• How PlusUp reduced time spent on building data pipelines by 99.5%
• How automation freed up over 180 hours per week of PlusUp analysts’ time to focus on better social-media plans and increasing the number of new customers to onboard.
• What it takes to modernize analytics and avoid the obstacle in your journey

Details