How to Talk to Your CMO About Data Analytics
According to Gartner, the majority of marketing leaders are unimpressed with their company’s marketing data and analytics. Much of this is due to marketing leaders not embracing a modern data stack. In this ebook, we’ll arm you with everything you need to know to talk to your CMO about bringing your company’s marketing analytics into the 21st century.
An overview of major marketing data sources and business outcomes marketers use analysis to solve
Tips for questions and conversation starters with your marketing leader
Case studies that show how companies like DocuSign, Intercom, and Square centralize data to improve funnel analysis, attribution, customer experience metrics, and more
How to Talk to Your CMO About Data Analytics
According to Gartner, the majority of marketing leaders are unimpressed with their company’s marketing data and analytics. Much of this is due to marketing leaders not embracing a modern data stack. In this ebook, we’ll arm you with everything you need to know to talk to your CMO about bringing your company’s marketing analytics into the 21st century.
An overview of major marketing data sources and business outcomes marketers use analysis to solve
Tips for questions and conversation starters with your marketing leader
Case studies that show how companies like DocuSign, Intercom, and Square centralize data to improve funnel analysis, attribution, customer experience metrics, and more