In today’s data-driven environment, marketing analytics is critical for organizations to better understand the world they operate in—whether that is to better track and tune their marketing programs, create highly personalized and targeted messages, or connect the dots between marketing, sales, and product data to report a comprehensive ROI. As a result, the Snowflake Marketing Intelligence team strives to be fully data-driven to deliver top-class impact for sales and marketing initiatives.
Join this webinar to get a quick insight into:
- How Snowflake built a customer 360 view for marketing
- How and why Snowflake set up its marketing analytics ecosystem—which includes Snowflake, and 2022 Snowflake Technology Partner of Year award winners Fivetran, Alation and Tableau
- The realized value teams are seeing
