An important goal of many businesses is to continually improve and better serve customers. To do so, it’s critical to build a 360 degree view of the customer.
The Denver Broncos integrate customer data from Dynamics 365, Eloqua, Qualtrics, Google Analytics, YouTube Analytics, and more to:
Create a unified and personalized cross-platform customer experience
Leverage prebuilt data reports that provide insights on ad campaign performance, website/app engagement, demographics and more
Combine the insights from finance, sales and HR platforms to build a holistic view.
“Marrying all of the data together helps us understand that fan journey and pinpoint things in that fan journey that we can improve, and that helps us reach the fan better."
— Clark Wray, Senior Director of Ticket Strategy and Analytics
Kickstart your Customer 360 [[https://resources.fivetran.com/datasheets/accelerate-time-to-insights-with-customer-360?utm_medium=email&utm_source=marketo&utm_campaign=EML-2023-12-14-Global-C360-Kickstart-C360&utm_content=datasheet&utm_term=fy24c360]]