ENTERPRISE MARKETING GUIDE

The CMO's Guide to Automating Your Marketing Analytics

According to Gartner, 58% of marketing data goes unused, largely due to the difficulty of centralizing and normalizing data from diverse sources. In our new ebook, you’ll learn how automation can help your team access all your marketing data and improve analytics outcomes. It includes:

  • An overview of your major marketing data sources
  • A walk-through of the technology that replicates, transforms and combines your marketing data — aka, your marketing technology stack
  • Case studies that show how companies like DocuSign, Intercom and Square centralize data to improve funnel analysis, attribution, customer experience metrics and more
  • none

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