Amazon Ads is one of the largest advertising platforms in the world at $30 billion in revenue. With nearly 3 out of every 4 U.S. consumers beginning their product search on Amazon, sellers have the opportunity to have their products in front of millions of shoppers. In fact, over 70% of Amazon sellers are purchasing Amazon ads.
Join Fivetran’s Marketing Analytics expert, Amit Kapadia, to learn more about Amazon’s ad platform, dive into the metrics, and understand how the data can inform your overall marketing strategy.
We’ll discuss topics such as:
- A breakdown of the size and user base of Amazon ads
- An overview of available ad formats
- Deep dive into Pay Per Click ads, the most popular type of ads on Amazon, including keywords and targeting
- Centralizing and comparing Amazon Ads data with your other advertising platforms