The Promises and Perils of a Customer Data Platform (CDP)

Overview

CDPs position themselves as the ultimate tool to unify data into a 360 degree customer view for personalized marketing. But increasingly customers are finding that CDPs fall short of this promise, failing to offer the flexibility needed to be useful, even after months of implementing an expensive all-in-one platform.

There is an alternative way to achieve a true 360 customer view and activate your data for marketing campaigns, with better time-to-value, higher adoption across departments and greater impact on KPIs. Establish the data warehouse as the single point of truth for the data, and incorporate leading tools for data capture, ELT and activation. This “best in breed” approach has been adopted by leading teams that want to activate their data in days, not months.

Join this webinar to learn more about:

• What CDPs promise to deliver, and where they fall short
• How unbundling your CDP can deliver more value, faster by using the data you already have
• Success stories from organizations already embracing the unbundled CDP approach, including Lucid, Compare Club, Chapter, Nando’s, AutoTrader and more

Details