What the Death of the Cookie Means for Marketing Analytics

Overview

Google Chrome is moving full-steam ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.

Join marketing and ad tech leaders from Fivetran, PlusUp, Callahan Creek and more and hear how they’re looking to tackle the death of the cookie while keeping their marketing analytics alive and well.

You’ll come away with an understanding of:

• How a cookie-less ecosystem impacts your marketing data
• What types of data will become essential to knowing your customers
• How a modern data stack can future-proof your marketing analytics

Join us for the webinar and get entered to win a box of sweet treats!

Details