Reverse ETL: The missing piece of the modern data stack

Overview

Data is useless if it's not visible to folks on the front line - sales, marketing, support, etc. Reverse ETL puts relevant data into the hands of your team in the places / platforms they live in on a routine basis.

Reverse ETL empowers companies to sync modeled customer data from the data warehouse to CRM, marketing and support tools with ease. While traditional ETL focuses on replicating data from source systems into the data warehouse, reverse ETL does the opposite.

As the category further defines itself, the reverse ETL approach is helping data teams build their own customer data platform on top of the warehouse and allowing them to choose the tools best suited to their use cases. With this large shift in the data industry, it is important to know what this means for your data management platform.

Join Fivetran & Hightouch for a deep dive into reverse ETL and what this new trend means for teams building or looking to build an optimized data stack.

Details